E-commerce has become the most popular choice for buying in most cities of China. More and more are now buying through their smartphones. ASMI has partnered with growing online fresh foods platform, including FreshFresh, Meiyufang and Dahuang Xiansen to further increase the visibility of Alaska seafood for the China market, especially among young generations. During the promotion, cod, black cod, pollock, and yellowfin sole were featured from December 15 – 29, 2019. This was a successful promotion of Alaska seafood that helped the brand.