To create an effective platform for traders and Alaska seafood suppliers in all regions of Greater China, trade gatherings were tactfully planned in Hong Kong, Shanghai, Beijing and Guangzhou. The gatherings were arranged in Hong Kong on February 24th, Beijing on March 12th, Guangzhou on March 16th and Shanghai on March 18th. Around 50 traders participated in the Hong Kong event, over 60 for Beijing, around 70 attendees in Guangzhou while 60 participants were present at the Shanghai event. The Directors of ATO Hong Kong, Beijing, Guangzhou and Shanghai attended each gathering and gave a welcoming speech. ASMI staff gave a presentation and the sustainability of Alaska seafood was the major topic at the four meetings. Alaska seafood was arranged to serve to the participants. Both high-end and price-point products were featured.
A total of over 240 seafood traders attended the four gatherings, including importers, distributors, wholesalers and retailers. The most significant part of this event was the chance for the traders to communicate face-to-face with local suppliers. As a result of the gatherings, some traders new to Alaska Seafood are continuing communication with the suppliers to carry Alaska seafood and are planning to carry various species. Moreover, major retailers like Sam’s Club in Beijing and Auchan in Shanghai are in talks to cooperate with ASMI China to launch new Alaska Seafood promotions in key outlets.