Retail Promotion in Xi’an

With a focus on Tier II cities for the new fiscal year, ASMI China launched a retail promotion in the city of Xi’an, located in Shanxi Province, famed for the Silk Roan and Terracotta Warriors. As residents experience rising levels in quality of life, growing numbers have come to regard seafood as their favorite cooking ingredient. Through the promotion, it was an excellent way to communicate closely with consumers at Xi’an Century Golden Flower Supermarket and Xi’an SKP, two popular well-known chain supermarkets in the local area. The retail promotion, lasting from July 19 – August 16, 2019, focused on Alaska Yellowfin Sole and Pollock. Various POS materials helped attract shoppers and boost sales.