Retail Promotion at Aeon in Beijing and Tianjin

Aeon supermarkets are a well-known retail supermarket throughout Asia. During this promotion, Beijing and Tianjin store locations for Aeon were selected to help promote sales of Alaska seafood. When samples were offered, many shoppers stopped to taste the seafood. Because consumption levels for seafood are generally higher in Beijing and Tianjin, so the promotion went along way in boosting awareness and sales.