The seaside city of Qingdao is holding Alaska Seafood festival from June to October. The hotel recommends baked Alaskan king crab and fried black cod to consumers. Meanwhile the hotel is also holding a lucky draw contest. Once the consumers order Alaska Seafood, they will be eligible to win gifts and prizes. ASMI not only provided a large amount of posters and buntings, but also launched advertisements in the local Qingdao media in order to highlight the event.