Press Coverage Campaign

Press coverage has served as an effective and economical method of bringing Alaska seafood’s message to ASMI China’s target audience. As usual, the program consists of two rounds. The second round of press coverage was carried out from January to June of 2014. Alaska seafood recipes, features and nutrition were advertised on 70 lifestyle, food & beverage and cooking newspapers or magazines, coveraging first tier cities like Shanghai, Beijing and Guangzhou as well as second tier cities, like Chengdu, Chongqing, Qingdao, Dalian and Shenyang, etc.