METRO Retail Promotion

Metro is a leading international wholesale food and non-food company that specializes in servicing the HRI industry. Targeting the middle and upper class and providing quality food items, it is an ideal platform for promoting Alaska seafood.

From Jul 26 to Aug 23 2019, an in-store retail promotion was held at 8 store locations in Shanghai. Six stores offered food samples to attract even more consumers. For the promotion, Alaska Pollock, Alaska black Cod, Alaska Yellowfin Sole, and others were featured. With plenty of seafood decorations, consumers were excited about the promoted items. Throughout the promotion, consumption of seafood as a key component of leading a healthy life, was widely recognized and praised.