Menu Promotion with Big Pizza in Beijing

From Dec 30, 201 through March 30, 2015, ASMI, alongside with the California Milk & Dairy Board, Sunkist Growers and California Prune Board, launched a large scale “American Food Festival” promotion at Big Pizza, a local chained western restaurant with 130 outlets nationwide. During the promotion, all the outlets offered Alaska seafood such as yellowfin sole and Pollock roe as part of the menu. Special POS materials such as posters, table mats, bunting and flyers were designed and produced as store decoration. An advertisement was place on, a popular user review website/mobile app, to enhance consumer exposure.