May—June 2005, ASMI released huge advertisements in Beijing’s World Cuisine, Shanghai’s Restaurateur Food and Guangzhou’s Stroll in Guang Zhou. Three magazines mainly target catering services and were circulated in Hotels and Restaurants. Hospitality professionals often look at these periodicals for information about the industry.
As media is a very effective way to advertise, ASMI focuses their attention on cooperation with the larger media organizations in big cities. Every year ASMI attracts many consumers and educates them on the high end seafood industry through promotional investment and advertisements.