In-store promotion with Sam’s Club

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ASMI China and Sam’s Club, the members-only division of Wal-Mart who has been operating in China since 1996, held a month-long in-store promotion, from May 23 to June 22, at Sam’s Club’s 11 outlets in Shenzhen, Shanghai, Beijing, Guangzhou, Suzhou, Hangzhou, Fuzhou and Zhuhai. During the promotion, Pacific cod, yellowfin sole and black cod were the featured products, and promoters were hired at the outlets to provide customers with product tasting.