HOFEX Show in Hong Kong

The 13th International Exhibition of Food & Drink, Hotel, Restaurant & Foodservice Equipment, Supplies & Services (HOFEX) was held May 6 to 9, 2009 in HK. The exhibition this year recorded a new triumph: a total of 32,479 visitors came during the four day long show.

ASMI China also attended this year’s show and took the opportunity to show Alaska’s unique and high quality seafood to participants. At the show, wide varieties of Alaska seafood were presented including five species of salmon, three varieties of crab, black cod, halibut, Pacific cod, Pacific Ocean perch, geoduck clams, Pacific Ocean perch fillets and Pollock fillets. ASMI staff actively communicated with interested buyers and introduced knowledge of ASMI Seafood to help them better understand the product. Meanwhile on-site sampling was carried out to effectively convince the traders of the superior taste and quality of Alaska seafood products. The wide variety of products successfully attracted buyers to the ASMI booth. During the four day show, up to 70 trade leads were generated with 28 requesting direct imports from Alaska and another 42 demanding from local suppliers. The requested products covered a wide variety. The show provided the opportunity to strengthen old relationships and build new ones with seafood traders.