With the increased awareness of US seafood by Chinese consumers, successful promotional activities have been launched successfully with a number of supermarkets in Guangdong province. Up to now, AEON, GrandBuy and 199 Stores have all had exceptional sales, especially during two-day weekends, where in front of iced-display units, consumers gather to sample seafood, prompting them to then make purchases.
With the popularity of the Internet, consumer awareness and understanding of Alaska seafood has increased greatly, driving demand. For Chinese consumers, their first impressions of Alaska seafood are natural, pure and free of pollution. When it comes to purchases, when consumers are faced with similarly-priced products, they will more often select Alaska seafood. When there are no price constraints, consumers will look to Alaska seafood first because of its delicate flavor and freshness.