The annual China Fishery Show was held in Qingdao November 4-6 2008. The event showcased seafood products from all around the world and ASMI was present to display Alaska seafood products. ASMI China displayed an extremely diverse range of products including five species of salmon, three species of crab, Halibut, Black Cod, Pacific Cod, Perch and Bering Cisco. The show attracted traders and importers from all over China, including from ASMI’s key markets Shanghai, Beijing, Guangzhou and Hong Kong. Through ASMI’s booth at the event, visitors to the show were able to taste free samples of Alaska seafood products including Sockeye Salmon, Snow Crab and salmon roe. All of the samples were well received with visitors commenting that they thought the taste was unique and fresh. The show turned out to be a huge success for ASMI.
The show’s results were outstanding. Eighty trade leads were generated, signaling a massive amount of interest for Alaska seafood products. The show provided ASMI with the opportunity to stregthen old relationships and create new ones with high caliber traders/importers from all over China. This has allowed ASMI China to explore new relationships which will assist in further promoting Alaska seafood. The show was also an excellent launching point for future promotional activities including menu and retail promotions.