On October 15, ASMI cooperated with Chengdu Kempinski Hotel to host an Alaska seafood festival. This was the first time that ASMI has promoted Alaska seafood in the western area of China. It shows ASMI’s rapid steps in researching and developing China’s western market. Currently an increasing number of Chengdu citizens are interested in Alaska seafood. This time, Kempinski produced a large-scale backdrop and flyers especially for the promotion. In addition to this, the hotel also arranged local radio spots advertising the festival during the National Day holiday. The six round advertising campaign played an important role in the promotion.