Chinese Superstar Favored Alaska Seafood

On August 30, 2011, US Consul General in Shenyang, Mr. Sean Stein, had dinner with a Chinese superstar, who tasted the signature U.S. food items — Alaska seafood and U.S. meat. He was totally amazed by the superior quality and taste of Alaska seafood. […]

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Press Coverage Campaign (2nd round)

The second round of the Alaska seafood press coverage campaign, featuring a multitude of press coverage was implemented during the third and fourth quarter of the year and covered Shanghai, Beijing, Guangzhou and important secondary tier cities. Press coverage was created in the top lifestyle and foodservice paper media (newspaper and magazines) during this period. […]

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ASMI Media Tasting Event in Chengdu

A media tasting event which took place in Chengdu on May 23. The local major media were invited to attend the event. Guest Chef Al cooked black cod, king crabs and snow crabs for all the journalists during the tasting. Randy gave some information about the nutritional facts and how to handle the Alaska seafood […]

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Alaska Seafood Media Campaign

In order to introduce wild, healthy and natural Alaska seafood to more consumers, ASMI launched a media campaign in major cities including Beijing, Shanghai, Guangzhou, Shenzhen, Dalian and Qingdao. More than 50 news agencies published articles on the nutritional benefits of Alaska seafood and other relevant market information. Consumer awareness about Alaska seafood was strengthened […]

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Alaska Seafood Billboards Appear in Hong Kong

The Alaska Seafood Marketing Institute placed advertisements on outdoor billboards around Hong Kong. The billboards were up for three month and the images, designed by ASMI, attracted the attention of those passing by. The billboard locations were carefully selected to be in busy areas. Many people stopped to read the introduction of Alaska seafood and […]

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Alaska Seafood Consumer Tasting

The Alaska Seafood Marketing Institute launched a four round Alaska seafood consumer tasting promotion during the 4th fiscal quarter of 2006. Attendants were all consumers with strong purchasing power. During the promotion, the venue was elaborately decorated with posters, table tents and banners. Moreover, the display of Alaska seafood at the venue introduced the seafood’s […]

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Alaska Seafood Outdoor Billboards in Hong Kong

In order to further increase consumer awareness and educate them about the characteristics and benefits of Alaska seafood, ASMI China produced 8 outdoor billboards that were set up in high traffic areas throughout Hong Kong. The billboards were up from mid February to mid May. The elaborately designed pictures were very visible to street traffic […]

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Alaska Seafood TV Show in Beijing and Hong Kong—Super Delicacy

In November and December of 2005, the Alaska Seafood Marketing Institute worked with producers from the Beijing TV Station’s program entitled “SHI WUAN SHI MEI” and producers from the Hong Kong Asia TV station’s program entitled “AFTERNOON MOMO TEA” to film television cooking shows. There were two segments recorded in Beijing and 4 in Hong […]

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Alaska Seafood Media Campaign

In order to introduce Alaska seafood and its characteristics of being wild, healthy and of superior quality, free coverage of over 100 features, articles, photos, and stories on Alaska seafood was generated through various media outlets in Shanghai, Beijing, Guangzhou, Shenzhen, Qingdao, Dalian and Hong Kong. The estimated value of this coverage was over $100,000. […]

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Media in Different Cities Highlights Alaska Seafood

May—June 2005, ASMI released huge advertisements in Beijing’s World Cuisine, Shanghai’s Restaurateur Food and Guangzhou’s Stroll in Guang Zhou. Three magazines mainly target catering services and were circulated in Hotels and Restaurants. Hospitality professionals often look at these periodicals for information about the industry. As media is a very effective way to advertise, ASMI focuses […]

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