Alaska Seafood Advertising inside Subway in Shanghai

In order to further promote the wild, natural, sustainable concept of Alaska seafood, ASMI China have unveiled its new advertisement in Shanghai’s subway line no.2, 8 and 9. The advertisement was placed inside the subway car via eye-catching banners and stickers to attract subway riders. […]

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Reception dinner at Qingdao

On Nov. 5th, ASMI China held the reception dinner at Qingdao Westin Hotel from 18:00 to 21:00. Over 260 industry leaders, traders, buyers, purchasing managers, and chefs came to our reception with high spirits. Two signature cocktail drinks as “pure Alaska” and “salmon returns” were launched to better serve the purpose of cocktail party. Along […]

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Menu Promotion with Haoweijia and Dong Fang Hotel Guangzhou

   A frequent partner of ASMI China’s in recent years, Dong Fang Hotel has hosted several highly successful promotions and from April 1 to June 30, 2014, ASMI China has once again collaborated with the hotel in another Alaska seafood menu promotion. With featured products of Alaska yellowfin sole, cod and perch, the Alaska seafood […]

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Advertisements Released

From December 2013 to May 2014, ASMI China has released 8 advertisements on a selection of leading lifestyle and gourmet magazines and newspapers, namely: Life Style; Channel Young; Travel & Leisure; Home Gourmet; Restaurateur; New Western Cuisine, Jessica and Asian Hotel & Catering Times. These publications have a combined readership of 10 million and have […]

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Billboards Placed in Shanghai, Beijing and Guangzhou

A total of over 100 billboards promoting Alaska seafood were placed in the cities of Shanghai, Beijing and Guangzhou in April 2014. The billboards, featured product information and photos, were situated in the vicinity of commercial districts and bus stations, the high visibility of these locations helps promote and entice purchase of Alaska seafood. […]

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Press Coverage Campaign

Press coverage has served as an effective and economical method of bringing Alaska seafood’s message to ASMI China’s target audience. As usual, the program consists of two rounds. The second round of press coverage was carried out from January to June of 2014. Alaska seafood recipes, features and nutrition were advertised on 70 lifestyle, food […]

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Alaska Seafood at Tmall.com

ASMI is to partner with highly welcomed Tmall.com to conduct e-commerce promotion of Alaska seafood. The time frame will consist of two parts: pre-sales from October 14th, 2013 to October 20th, 2013, and sales on Single’s Day– November 11th, 2013. This great event is fully supported by ATO and ASMI headquarters. Consumers will be available to taste the delicacy of […]

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Alaska seafood Partnered with Womai.com offline

As part of the COFCO (China National Cereals, Oils and Foodstuffs Corporation) Group, womai.com is a leading B2C e-commercial website, bridging the gap between consumers and traders. Aiming to be the largest and safest food shopping website, Womai.com has always held a consumer-oriented philosophy in order to offer premium food to the customers, from various […]

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Joy City Road Show – Alaska Seafood DIY

ASMI joined hands with COFCO “Womai.com” and staged a road show themed at “Alaska Seafood DIY” at Shanghai Joy City on August 11th and August 12th, 2012. A chef from a high-end hotel was invited to teach the participants how to make seafood salad with fruit. Free tasting of Alaska Pollock roe and salmon was […]

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