Nanjing has been the capital of China for six different dynasties. As the nation’s economy continues to grow and strengthen, the quality of life for people in the area has also improved. For food, and more specifically seafood, this means it must go beyond tasting delicious. It must also be healthy. Consumers today want to […]
With a focus on “natural”, “wild”, “sustainable,” the Alaska Seafood Marketing Association launched a marketing campaign for the Guangzhou Metro System covering its number 2, 3, and 5 lines. This campaign was chosen for the Tier I City of Guangzhou as it is a developed area with fondness for seafood. Alaska seafood with its unique […]
On March 6, 2018, the Alaska Seafood Marketing Association (ASMI) held a media luncheon at the Grand Hyatt Hangzhou, attracting more than 20 local media outlets. Jane Yao from ASMI commented that “with continued efforts to maintain and develop the Alaska seafood industry, Alaska seafood has gained more and more popularity among consumers.” Alaska seafood […]
Following the Alibaba’s “Gateway 17” in Detroit on June 20, an O2O promotion was launched in Shenzhen under the collaboration between ASMI China, Alibaba and local Alaska seafood traders on July 1, 2017 to further increase sales of Alaska seafood products. The promotion was a combination of online sales and offline interaction with consumers, with offline […]
Alibaba held its Gateway ’17, a forum for small and medium-sized enterprises, in Detroit on June 20 and 21. Alibaba CEO Jack Ma spoke about Trade opportunities in China with over 3,000 American enterprises and cooperative partners present. Jack Ma also spoke with the famous talk show host Charlie Rose on issues such as promoting […]
As the weather gets hotter, an increasing number of customers would like to purchase Alaska seafood. However, the next question most people ask is, how to cook when you get them? This time, we invited gourmets, Shishangxiaomi and Lan kitchen, to develop a few delicious and simple dishes with Alaska seafood. This time we had […]
To promote the wild, natural, sustainable Alaska seafood, ASMI China executed advertising in Line 2 and Line 8 in Shanghai. The advertisement was placed inside the subway by using striking banners and stickers, which was noticed by many subway riders. Alaska seafood including Alaska sea cucumber, yellowfin sole, black cod, cod, king crab, and pollock […]
To further promote the wild, natural, sustainable concept of Alaska seafood, ASMI China have unveiled its new advertisement in Shanghai’s subway Line 2 and Line 8. The advertisement was placed inside the subway car via eye-catching banners and stickers to attract subway riders. In […]
On April 16, Alaska Seafood Marketing Institute held an American Food Festival in Guangzhou alongside with the California Prune Board and American Pistachio Growers. The event, which started at 11am, attracted many consumers to line up for Alaska seafood tasting. Mr. Roger Zhang, representative for ASMI, APG and CPB, introduced the numerous American food to […]
On June 16, 2015, ASMI organized a media tasting event at the Tianhe Hilton Hotel in Guangzhou, where 30-plus local media attended. At the event, a number of dishes made with Alaska seafood were presented to the media, and the unique tastes of Alaska seafood have opened many eyes. Not only are Alaska seafood high […]