Chef Seminars in Guangzhou and Beijing

ASMI China has developed a new program that targets industry chefs in the HRI sector. The most recent chef training programs have been successful in raising awareness of Alaska seafood among up and coming chefs in the Greater China market. ASMI China worked with the Guangdong Economic and Trade Vocational School in Guangzhou and the […]

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Hands-on Chef seminars in Shanghai and Hangzhou

Over 70 chefs total attended the two hands-on chef seminars held separately in Shanghai on March 23rd, and Hangzhou on March 24th. The two chosen venues were Shanghai Zhonghua Vocational School and Hangzhou Zhongce Vocational School. To kick off the program, ASMI staff gave a presentation discussing about the special characteristics of Alaska seafood, especially […]

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ASMI Chef Seminars in Dalian and Shenyang

ASMI China held successful chef seminars in Furuma Dalian Hotel in Dalian and Traders Hotel Shenyang in Shenyang on June 16th and 17th. More than 50 local executive chefs from Dalian and 40 local executive chefs from Shenyang attended the seminars. The displayed products and POS materials were very useful for the education and introduction […]

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ASMI Chef Seminar in Macau

On May 23rd, ASMI China worked with Tourism For Institute Study Macau for the first time, and successfully held the chef seminar in Macau. The event had more than 20 chefs in attendance. The promotional materials were well placed and decorations were useful for educational purposes. ASMI China representatives gave a brief speech and introduced […]

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ASMI China held Chef Seminar in Hong Kong

The chef seminar on May 22nd at Hong Kong’s Landmark Mandarin Oriental Hotel had over 40 chefs in attendance. The event attendees included chefs were from local high-end hotels and restaurants, as well as some seafood traders. This event was the first of its kind for ASMI China in Hong Kong. The representatives from ASMI […]

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ASMI China attended ATO Shanghai HRI Activity in Hangzhou

From April 23rd to 25th, ASMI China took part in the HRI activity held by ATO Shanghai in Hangzhou. On April 23rd, there was a variety of Alaska king crab, snow crab and salmon displayed during the activity. Chef Nora from the U.S conducted cooking demonstrations by using U.S ingredients which included Alaska king crab. […]

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ASMI held Chef Contest Awarding Ceremony and Reception

On March 20, The Alaska Seafood Marketing Institute cooperated with the Shanghai Cuisine Association to hold an Alaska seafood cooking competition at Shanghai Zhonghua Vocational School. More than 80 chefs from famous Shanghai restaurants and hotels were invited to the competition. During the contest, chefs combined Chinese and western cuisine to create a variety of […]

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ASMI Hands-on Chef Seminars in Qingdao and Beijing

On March 10 and 11, 2008, ASMI held Hands-on Chef Seminars in Qingdao and Beijing demonstrating high quality Alaska seafood and cooking techniques to local chefs. The seminars were held at Beijing’s Jingsong Vocational Senior High School and Qingdao’s Hotel Management College respectively. More than 40 chefs from 4 and 5 star hotels and restaurants […]

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ASMI held Training School Program at Shanghai Zhonghua Vocational School and Xuhui Vocational Senior High School

In January, ASMI launched training school program at Shanghai Zhonghua Vocational School and Shanghai Xuhui Vocational Senior High School, which have great training facilities and skillful teachers. This was the first time ASMI has united with these two schools to hold a training school program. After discussions between both sides, program details were finally settled. […]

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