ASMI Chef Competition

ASMI worked with Shanghai Restaurant and Catering Association (SRCA) to carry out a chef competition recently and there were 55 chefs from high-end hotels and restaurants participated in the event. Each contestant was required to develop two recipes to highlight Alaska yellowfin sole, Pacific cod and Pollock roe. A jury consisted of five cuisine experts […]

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Training School Program at Jiangsu New Oriental Culinary School

Jiangsu New Oriental Culinary School, which is located in Nanjing, is one of the best training schools in Jiangsu province. The school aims to cultivate the professional chefs for all the fine restaurants and high-end hotels. Both Jiangsu New Oriental and ASMI are in the pursuit of delivering the best foods, which allowed the co-operation […]

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Chef Seminar in Fuzhou and Chengdu

ASMI has always attached great importance to all sorts of promotion methods. Besides regular communications with traders, ASMI China is also conducting other activities to attract more clients and expand the influence of Alaska seafood in China. Chefs are targets of ASMI’s promotion agenda since chefs play a key role in which ingredient to use. […]

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ASMI – Sponsor of The Young Chef Competition in Macao

On November 10th, 2011, Institute For Tourism Studies organized the Fourth Young Chef Competition in Macao. And ASMI China is one of the sponsors. Before the competition, a folder with all the competition regulations and introduction of ingredients in it was given to each participant. ASMI China also prepared all kinds of brochures and products […]

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Chef Seminar in Shenyang

ASMI has successfully organized a chef seminar at Crown Plaza hotel in Shenyang on April 12, 2011. More than 100 chefs attended the seminar. An introduction presentation has been delivered to educate chefs about the unique feature of the Alaska seafood. Meanwhile, a guest chef was invited to do cooking demonstration using various Alaska seafood […]

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Training School Program at Hangzhou Zhongce Vocational School

From June 15 to 20 2009, ASMI China teamed up with Hangzhou Zhongce Vocational School to launch a training school program. Over 400 students attended the program. Alaska sockeye salmon, snow crab, black cod and Pollock were highlighted during the promotion. The training course was split into theoretical and hands-on/demonstration segments. The teacher discussed details […]

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Chef Seminar in Shenzhen

Following successful chef seminars in Shanghai, Hangzhou, Guangzhou and Beijing in March, ASMI China held another chef seminar in Shenzhen on June 10th. Over 60 chefs and purchasing managers from hotels and the seafood trade attended the seminar. Many participated for the first time. To kick off the day, ASMI China staff gave a presentation, […]

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Chef Training Program in Macau

Macau is the ‘Las Vegas’ of China, with huge potential for Alaska Seafood sales growth, especially as the HRI sector continues to boom. From March 4th to May 14th, ASMI China partnered with the Institute for Tourism Studies in Macau (IFT Macau) to introduce an Alaska Seafood chef training course. The government institution grooms high-caliber […]

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Chef Forum in Beijing

The China Cuisine Association (CCA) worked with ASMI China to put together a significant Chef Forum event in Beijing from March 29-30. A Chef Contest, Nutrition Seminar and Chef Contest Award Ceremony & Appreciation Dinner were arranged. Featured products include Alaska salmon, pollock, Pacific cod, snow crab, black cod and halibut. For the chef contest, […]

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Future Chefs’ Training Program: Beijing and Guangzhou

ASMI China has developed a new program that targets industry chefs in the HRI sector. The most recent chef training programs have been successful in raising awareness of Alaska seafood among up and coming chefs in the Greater China market. ASMI China worked with the Guangdong Economic and Trade Vocational School in Guangzhou and the […]

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