Summer Hong Kong Breeze

Dog days of summer too long? ASMI’s here to cool you down. In July 2020, ASMI once again joined hands with Hong Kong’s U Select, YATA, and AEON supermarkets to promote Alaskan seafood, bringing a cool Alaska breeze for the summer.  Alaska seafood decorations at the event were particularly eye-catching, attracting customers to stop by the […]

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Better and Better Each Day

To complement the summer heat, Alaska Seafood Marketing Institute’s (ASMI) China office brought its enthusiasm to meet with traders in Shanghai, Guangzhou and Qingdao in July and August. In total, more than 100 traders and retailers from the three locations attended the trade gatherings. ASMI reps kicked things off by introducing Alaska seafood and promotional plan for […]

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Alaska Seafood Creates A “Delicious Life”

Hema Fresh’s online and offline services utilize technology to bring people fresh and delicious foods. In August, ASMI partnered with seven Hema Fresh stores in Xi’an to launch a “Delicious Life” promotion for Alaska seafood. This retail promotion focused on cod and black cod, two popular products. Advertisements set up in the stores helped to attract […]

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You Can Get It Anywhere Online

E-commerce has become the most popular choice for buying in most cities of China. More and more are now buying through their smartphones. ASMI has partnered with growing online fresh foods platform, including FreshFresh, Meiyufang and Dahuang Xiansen to further increase the visibility of Alaska seafood for the China market, especially among young generations. During […]

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2019 Alaska Seafood Chef Competition in Guangzhou

ASMI held a chef competition in December 2019, with the Guangzhou Association of 5-Star Executive Hotel Chefs. There were 40 chefs from 5-star hotels that participated, with 20 culinary teams, comprised of 2 members each. Each team worked with Alaska black cod, plus a choice of pollock or yellowfin sole to create the most attractive and […]

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Travel to Hong Kong Disney Land Hotel

Because Hong Kong remains exempt from tariffs incurred during the Sino-US trade war, it is an attractive and hopeful market. On this occasion, the ASMI Hong Kong office worked with Hong Kong Disney Land Hotel to launch a US product showcase for raising awareness of Alaska seafood. For the event, the culinary team at Hong […]

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Wonderful Alaska seafood at Unkai Hotel Guangzhou

From October 25 – December 25, ASMI China partnered with Unkai Hotel Guangzhou to hold an Alaska seafood menu promotion. Alaska cod, black cod, pollock, rock sole and snow crab starred in some attractive dishes for the dining special. POS materials were used to decorate the venue, including dining mats, floor advertisements, and doorway decorations […]

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Changing Flavor of Alaska Seafood

In December 2019, ASMI held a series of trade gatherings in Lanzhou, Gansu province; Xi’an, Shaanxi province; and in Chongqing to raise brand visibility of Alaska seafood with the local industry. Many traders and retailers, including online retailers, offline wholesalers, chain supermarket managers, restaurant owners and some chefs attended as well. Alaska Black Cod, Cod, […]

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METRO Retail Promotion

Metro is a leading international wholesale food and non-food company that specializes in servicing the HRI industry. Targeting the middle and upper class and providing quality food items, it is an ideal platform for promoting Alaska seafood. From Jul 26 to Aug 23 2019, an in-store retail promotion was held at 8 store locations in […]

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Retail Promotion in Xi’an

With a focus on Tier II cities for the new fiscal year, ASMI China launched a retail promotion in the city of Xi’an, located in Shanxi Province, famed for the Silk Roan and Terracotta Warriors. As residents experience rising levels in quality of life, growing numbers have come to regard seafood as their favorite cooking […]

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