The annual China International Fishery Expo, hosted intermittently in Fujian and Xiamen, debuted in 2006. This year marked the 9th edition of the expo, which was held in Xiamen from May 22-24. ASMI’s first participation at the expo was in 2012, and this year, the show organizer has offered a space free of charge. Presented with a platform to better promote and showcase Alaska seafood to local seafood buyers, ASMI China decided to participate at the expo. At the ASMI booth, a generic booth was decorated with ASMI POS materials and product brochures were distributed, helping visitors learn about Alaska seafood.