SIAL China has been the leading and largest trade show for Asia’s food and beverage industry. Hosted in Shanghai from May 13 to 15, the show attracts many major market players from the retail, catering, HoReCa, food services, and the trade sector. ASMI China first participated in SIAL China in 2010 and has since witnessed tremendous growth in the trading of Alaska seafood. As such, ASMI decided to participate in SIAL China 2014 to maintain its presence in the industry. During the trade show, a highly diverse selection of Alaska seafood, such as salmons, cods, crabs, whitefish and roes were displayed and showcased at ASMI’s booth. Certain Alaska seafood products like snow crab legs, smoked salmon and roe were available to guests as samples. There were a total of more than 100 trade leads collected.