After the trader gathering in Shanghai on October 28th, ASMI China went to Qingdao to attend the 16th China Fishery Expo. The Expo lasted for 3 days from November 1st to 3rd, 2011. The Fishery Expo is one of the most important events of Chinese seafood industry and is considered as a key platform for foreign traders to promote their products. ASMI has been participated in Expo for over 10 years and has become one of the regulars in Expo.
This year, ASMI chose to use Chinese red as the dominant tone of its booth decoration instead of Navy blue which was especially noticeable in the exhibition hall. A variety of Alaska seafood products were displayed at the booth including five species of salmon, three varieties of crab, and whitefish etc. Besides, ASMI also displayed its latest products: wild cod head which attracted the attention of a great number of visitors.
ASMI also prepared food tasting for visitors during the exhibition such as Alaska Pollock roe over rice, Alaska snow crab and smoked salmon which gained great popularity among visitors.
On the evening of November 1st, ASMI held a grand trader reception dinner at Qingdao Shangri-La Hotel. More than 130 guests attended the reception dinner. At the dinner, the chef from the hotel developed special courses using Alaska seafood for the guests. A lucky draw was also conducted to live up the atmosphere of the reception dinner.
After more than ten years of promotion, Alaska seafood has established a good reputation among Chinese consumers. During the three-day exhibition, a great number of seafood traders came to ASMI’s booth to communicate with representatives from ASMI and asked for some promotional materials for reference. Through the exhibition, ASMI has laid a good foundation for future promotion activities and made acquaintances with a large amount of traders.