Alaska seafood has been used by the Novotel Century Hong Kong year round. This year hotel partnered with ASMI China to hold an Alaska seafood festival at Pepino Italian Restaurant of the hotel from October 1- November 30, 2018. Alaska king crab, sockeye salmon and halibut were featured during the period of the promotion. Special POS materials like menu, posters, flyers and tent cards were developed as well. In addition, an advertisement was placed on placed on AM730’s facebook page, while another ad was placed in the print version of AM730 to further increase exposure of Alaska seafood among the public.