ASMI China cooperated with Lotus hypermarket (4 outlets) in Shanghai and launched an Alaska seafood retail promotion in January 2006. Alaska seafood such as king salmon, black cod, snow crab and halibut were highlighted during the promotion. The delicate and delicious flavor of Alaska seafood attracted the purchases of many consumers. A special sales counter was set up at the venue. The elaborately decorated counter was very eye-catching and gave consumers a better understanding of this high level seafood from Alaska. ASMI China also prepared gifts for consumers who purchased Alaska seafood to thank them for their support.