SOGO is a Japanese-invested company which mainly focuses on high-end food products. Alaska seafood like king crab has been sold in-store for a long time. In order to introduce more varieties of Alaska seafood into the region, Sogo cooperated with ASMI China to launch an Alaska seafood promotion from April 27th till May 10th at their two outlets in Hong Kong. During the promotion, Alaska king crab, snow crab, sea cucumber, black cod, halibut and Pacific cod have been featured; also, promoters and sample tasting were arranged on site. At the mean time, Alaska seafood recipe leaflets and flyers were given out to those who were buying Alaska seafood in store. After all, the in-store promotion has effectively built up excellent product image among HK customers.