As the largest department store in Macau, New Yaohan provides all things domestic and abroad for consumers in Macau. Recently, ASMI China coordinated with New Yaohan Macau again to launch a retail promotion of Alaska seafood. Well-known products like King crab, snow crab and black cod were shown in the promotion. During the promotion, free tasting of Alaska seafood drew much attention of consumers, who spoke highly of both the taste and quality of Alaska seafood. Some consumers made purchases right after sampling; and some said that they purchased Alaska seafood often. It is further proof that retail promotion plays an important role for the marketing Alaska seafood.