Alaska Seafood Promotion at Yata Supermarket in Hong Kong

Yata Supermarket is a high-end Japanese style supermarket offering different kinds of imported food from various countries such as Japan, Korea, United States and others. ASMI joined forces with Yata for the first time and conducted a round of in-store promotions from June 19th to July 4th, 2012. During the promotion, Alaska black cod and king crab were advertised. The supermarket was decorated with special POS materials including posters, bunters and pull-ups. A promoter was also arranged at the Alaska seafood counter along with free tasting. ASMI provided some Alaska recipe books for those who purchased Alaska seafood during the promotion period.