Alaska seafood festival has been successfully launched at Cafe Wu restaurant of Shangri-la hotel in Wuhan from May 6 – 15, 2011. Alaska king crab, snow crab, Pacific cod and sockeye salmon were the highlights of the promotion. Meanwhile, special flyers and table tents were produced for decorating the venue. An advertisement was published on local magazines in Wu Han to further promote the activity. Moreover, large banner was designed in advance and set up in front of the hotel to grab passers-by’s attention in order to efficiently introduce the seafood festival. As a result, the premium quality of the Alaska products has been recognized by local consumers and the promotional activity has definitely helped build strong preference when choosing seafood products by local consumers in Wuhan.