Alaska Seafood Press Coverage Campaign

Press coverage has served as an effective and economical method of bringing Alaska seafood’s message to ASMI China’s target audience. As usual, the program consists of two rounds. The first round of press coverage was carried out from July to Nov. 2012.  Alaska seafood recipes, features and nutrition were advertised in 70 lifestyle, food & beverage and cooking newspapers or magazines, covering some second tier cities, like Chengdu, Chongqing, Qingdao, Dalian and Shenyang as well as Shanghai, Beijing and Guangzhou etc.