Alaska Seafood popular at Greenery Cafe

Alaska Seafood popular at Greenery Cafe

ASMI cooperated with Guangzhou Greenery Café for the launch of an Alaska Seafood Festival from March 1st to April 9th. The activity involved 50 Greenery Café outlets throughout China. Alaska king salmon, cod, chum and black cod were well received by the consumers. The Greenery Cafés also posted billboard ads at 30 different locations to promote the festival. In addition, there was a media reception as part of the festival, in which the Greenery Café owner and ASMI representatives attended. The media in attendance reported on the activity and Guangdong TV Station also conducted an interview regarding the activity.

ASMI China cooperated with Chengdu Kempinski Hotel to hold an Alaska Seafood Festival on October 15th. This was the first attempt by ASMI China to promote Alaska seafood in Western China. Increasingly interesting research on China’s western markets, along with rapid development, are reasons for ASMI China to further expand into this region. Kempinski provided large-scale backdrops and flyers especially for this promotion, and the hotel was also able to arrange local radio ads during the National Day Holiday. The ad campaign was repeatedly played in six consecutive rounds, and was a significant factor in the success of the event.