Two weeks after China Fishery Expo, ASMI China conducted one round of retail promotion in seven Jusco outlets which lasted for two weeks from November 14th to 29th, 2011.
Jusco is a high-end retail company in China and is widely acclaimed among consumers for its extraordinary services and quality products. All seven Jusco outlets in Shangdong province are located in coastal cities such as Qingdao, Yantai, Weihai and Zibo. Although local fishery resources are very rich, Alaska seafood has gained great popularity among consumers. Besides, Alaska seafood was also presented at Qingdao Fishery Expo earlier this month which further intensified the influence of Alaska seafood among consumers in the area.
Since this was the first cooperation with Jusco, ASMI selected some seafood products which are easy to cook at home including Alaska pink salmon, Pollock and halibut. During the promotion, each Jusco outlet was decorated with special POS materials of ASMI such as posters and bunters and special recipes were also distributed to consumers. On the weekend, there were promoters in each store to cook Alaska seafood for consumers to taste which helped attract more consumers and increase the sales of Alaska seafood.