Alaska Seafood Media Campaign

In order to introduce Alaska seafood and its characteristics of being wild, healthy and of superior quality, free coverage of over 100 features, articles, photos, and stories on Alaska seafood was generated through various media outlets in Shanghai, Beijing, Guangzhou, Shenzhen, Qingdao, Dalian and Hong Kong. The estimated value of this coverage was over $100,000.

Alaska Seafood Media Campaign