As a Chinese costal city, Ningbo is famous for seafood cuisine. Alaska seafood is already well known and accepted by people. On September 12, 2006 the Alaska Seafood Marketing Institute organized a chef Seminar at the Ningbo Dong Gang Portman Hotel. ASMI introduced nutritional facts and product features about Alaska Seafood, played an educational VCD, and distributed POS materials; all of which gave attendees a better understanding of high quality Alaska Seafood. Meanwhile, ASMI reps also exchanged experiences of carrying Alaska Seafood with traders. Through this activity, ASMI strengthened relationships with Ningbo traders and restaurants. Attendees hoped ASMI would organize more activities in Ningbo in the future.