On September 10th 2007, ASMI cooperated with China World Hotel in Guangzhou to host an Alaska seafood festival; where there was a special opening ceremony decorated with King crab pictures that drew the eyes and mouths of all attendees. The hotel and ASMI also invited guests from ATO to attend this activity. Special photo frames and posters were produced for decoration. In addition to that, there was also a big background board at the gate of the hotel for promotion. All species of Alaska seafood was highlighted during this promotion. This Alaska seafood festival provided a good opportunity for the local people who appreciate delicious food in Guangzhou to experience the delicious visuals of what Alaska food is like and more.