City’ Super is a high-end gourmet store at Lujiazui CBD, Shanghai. Top quality food ingredients from all over the world are available at City’ Super. From July 18 – Aug 24, 2011, Alaska Seafood Marketing Institute (ASMI) worked with City’ Super in Shanghai for the first time to promote the seafood from Alaska. During the promotion period, the consumers could purchase premium Alaska seafood such as king crab, halibut, snow crab and Pollock roe. The delicated Alaska seafood showcase and passionate promoter successfully attracted a large crowd of consumers, thus boosted the sales. In addition, it’s the first time for ASMI to interact with the netizens via micro-blog to promote the activity; there are also 2 Alaska seafood gift bags were given to the lucky netizens.