In April 2006, the Alaska Seafood Marketing Institute held an “Alaska Seafood Festival” at 5 Vanguard Supermarkets, a Department Store and the Friendship Store in Guangzhou. Posters, banners and table tents decorated the promotional areas. Through the display of wild Alaska king salmon, king crab legs and halibut, interest in purchasing was aroused. Meanwhile, local consumers were exposed to high quality Alaska seafood. All seven supermarkets were quite satisfied with the promotional activity.