ASMI China held Alaska Seafood Festivals at multiple locations in Guangzhou from January 15-30, including two Wal-Mart stores, the Friendship Department Store and the Guangzhou Department Store. Alaska promotion counters were setup in the supermarkets and were decorated with Alaska seafood KT boards, posters and buntings. The ASMI staff provided detailed information and take-home materials to consumers who wanted to learn more about the products. In appreciation, consumers who purchased Alaska seafood during the activity were given free promotional gifts. The festivals were successful and assisted the stores in achieving higher overall sales in Alaska seafood.