Alaska Seafood Festival launched in Beijing


An Alaska seafood festival from January 30 through February 28, 2015 was hosted at the InterContinental Financial Street Beijing and Holiday Inn Central Beijing under IHG Group concurrently. The hotels cover a great scale of area in Beijing with excellent food reputation, and the main targeting consumers are the surrounded businessmen. Products like cod, yellowfin sole, snow crab and perch were highlighted during the promotion; special POS materials such as standing banner and table cards as well as props were produced and decorated at the hotel. In addition, a media event was held at InterContinental Financial Street Beijing on January 30 to kick off the promotion and increase the exposure of the promotion to local citizens.