In July, 2007, Guangzhou Tianlun International Hotel held a 3-month-long Alaska seafood festival. Alaska salmon, king crab, black cod and other Alaskan seafood delicacies were available through the promotion. Especially for the activity, the hotel designed many posters and POP materials to decorate building walls and escalators of department stores throughout Guangzhou. ?Coverage for the event was city wide. In the hotel’s hall, there were large-scale banners and KT boards, which provided the festival with further promotion.