Alaska Seafood Festival at Nanjing Suguo Supermarket

Suguo Supermarket owns 60 outlets in Nanjing, so it is one of the largest chained supermarkets in Jiangsu Province. Over the past few years, Suguo Supermarket kept upgrading its service and products, which gained much popularity among consumers.

From August 27th to September 16th 2012, one round of Alaska Seafood In-Store Promotion was held at 23 stores of Suguo Supermarket, where the consumer flow was high. Alaska seafood shoppe at each store was decorated with ASMI POS materials, like posters, table cards and buntings. To increase consumers’ knowledge toward Alaska seafood, ASMI arranged Alaska seafood tasting at some outlets as well. In addition, small gifts from Alaska seafood were prepared to encourage consumers to purchase Alaska seafood.