From April 25th to May 7th, Guangzhou Jusco and ASMI China worked together again to successfully launch the Alaska Seafood Festival. Alaska salmon, black cod, snow crab and other products were especially picked for the event, which spanned a total of 11 Guangzhou Jusco stores. The event utilized posters, buntings, table tents and counter cards to concurrently attract consumers while also helping to increase education about the products. In addition, consumers were able to take recipe booklets home in order to increase their knowledge about the products versatility in cooking. For those who decided to purchase Alaska seafood during the festival, they were also given insulated bags as gift items. The festival was successful, as it left a strong impression and spread greater awareness of Alaska seafood among consumers in Guangzhou.