There is no denying the importance of online sales for the China’s market. In the years ahead, eCommerce will play a pivotal role in both stimulating sales as well as helping boost brand awareness. With this in mind, ASMI China partnered with JD.com, a leading platform, to offer an online promotion December 25, 2018– January 4, 2019, focusing on Alaska Cod, Black Cod, Pollock, Sea Cucumber and Yellowfin Sole. Recipe booklets were sent with orders. In addition, a lucky draw was held to create more excitement. Through JD.com, Alaska seafood effectively reached the masses, especially with Christmas and end-of-year sales.