In August 2005, ASMI participated in the “American Food Festival” at JUSCO outlets in Guangdong province. The event was organized by ATO Guangdong. Wild Alaska salmon, king crab and halibut were featured during the festival. The product was showcased in a special refrigerator, allowing for easy visual access. Cooking demonstrations and the eye-catching counter got many consumers’ attention. The people of Guangdong were left with a better understanding of Alaska seafood’s natural and healthy characteristics.