Alaska Seafood Exhibited in HOFEX Show, Hong Kong

ASMI has attended HOFEX, the region’s leading food and hospitality tradeshow, from May 11- 14, 2011 at the Hong Kong Convention and Exhibition Centre. HOFEX 2011 is 4-day exhibition that educated, entertained and immersed visitors in the food and hospitality community. There were a total of 32,479 professional buyers visited HOFEX 2011 with 73% of visitors are local and 27% are from overseas. Over 70% of the visitors came to HOFEX for sourcing & purchasing. Thus, ASMI’s participation offers a tremendous opportunity for showcasing Alaska seafood products in one of the world’s most lucrative markets. There were 5 species of salmon, 3 species of crab, 3 species of roe products, wide variety of whitefish as well as other diving fishery products like sea cucumber and geoduck showcased at the ASMI booth. Meanwhile, product sampling included smoked salmon, snow crab as well as Pollock roe and salmon roe were provided on site to develop better exposure for the products and increase visitors’ awareness towards Alaska seafood. Alaska seafood collateral materials including products brochures, supplier directory and new recipe books were distributed at the show. At the end, the show turned out to be a very successful platform for ASMI China to gain more trade opportunities as well as enhance the relationship with local trades.

Alaska Seafood Exhibited in HOFEX Show, Hong Kong