Hema Fresh’s online and offline services utilize technology to bring people fresh and delicious foods. In August, ASMI partnered with seven Hema Fresh stores in Xi’an to launch a “Delicious Life” promotion for Alaska seafood. This retail promotion focused on cod and black cod, two popular products. Advertisements set up in the stores helped to attract shoppers and stimulated inquiries and purchases. After a successful promotion, ASMI is hoping to collaborate with more Hema Fresh stores in different regions in the near future to help give consumers a more “delicious life”.