From July 25th to August 25th, 2013, the YATA Superstore in Hong Kong witnessed the launch of an Alaska seafood promotion, which was the new-term collaboration between ASMI and YATA Superstore. During the event, 5 stores were chosen to be the ideal spots to carry out this event. During the promotion, Alaska rock sole, yellowfin sole and snow crab etc. were available to the consumers at a discounted price. To some extent, it’s believed that the promotion was beneficial to the overall sales of Alaska seafood in Hong Kong.